Case Studies + Prototypes
A home for UX, strategy, and product thinking projects. Full case studies are coming soon — this space will hold process notes, goals, research, and final outcomes.
A home for UX, strategy, and product thinking projects. Full case studies are coming soon — this space will hold process notes, goals, research, and final outcomes.
Designathon ‘24 + ‘25
Designathon ‘24 + ‘25
A collaborative capstone focused on bringing the University of Rochester yearbook back in a modern way through user research, branding, social media, and iterative design.
Research notes, audience insights, and product decisions from early ideas to a clearer final direction.
Research notes, audience insights, and product decisions from early ideas to a clearer final direction.
UX Research
User Research
Graphic Design
UX Prototype
A space for the problem, audience insights, research notes, and the decisions that shaped the final direction. Built to show constraints, collaboration, and the path from early ideas to clearer product decisions.
Research notes, audience insights, and product decisions from early ideas to a clearer final direction.
UX Research
UX Research
A placeholder for goals, messaging choices, content examples, and campaign takeaways.
A space for the problem, audience insights, research notes, and the decisions that shaped the final direction. Built to show constraints, collaboration, and the path from early ideas to clearer product decisions.
Research notes, audience insights, and product decisions from early ideas to a clearer final direction.
Research notes, audience insights, and product decisions from early ideas to a clearer final direction.
Marketing Project for Non Profit
Project Yearbk
Non Profit Marketing Project
Digital Marketing Strategy
Digital Marketing Strategy
Strategy
Branding
Systems
Non-Profit Project
Non-Profit Project
Digital Marketing
Project Yearbk
A space for the problem, audience insights, research notes, and the decisions that shaped the final direction. Built to show constraints, collaboration, and the path from early ideas to clearer product decisions.
Research notes, audience insights, and product decisions from early ideas to a clearer final direction.
Research notes, audience insights, and product decisions from early ideas to a clearer final direction.
Senior Capstone Project
Design
Prototype
Outcome
A home for wireframes, iterations, final screens, and the design decisions behind the experience.
A placeholder for goals, messaging choices, content examples, and campaign takeaways.
Senior Capstone Project
Senior Capstone Project