Concept Design + Brand Extension
Face Mask Duolingo
A placeholder case study for a playful brand-extension concept exploring product design, humor, and visual communication.
Concept Design
Spec Project
Brand System
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Overview
Use this section to introduce the project, your role, the context, and the final direction. Keep the story concise so the visuals can carry the portfolio page.
Problem
Explain the concept challenge, why the product makes sense for the brand, and what tone it needed to hit.
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Work Process
Use this area for sketches, packaging ideas, brand references, product mockups, and playful visual experiments.
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Goal
Show how the idea balances usefulness, personality, humor, and recognizable brand language.
Campaign + Final Direction
Add product mockups, packaging concepts, social ads, or launch visuals here.
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Results
Summarize the final concept, what makes it memorable, and what you learned about extending a brand system.
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