Campus storytelling + social content
RC Libraries @ URochester
A student centered social media project focused on making River Campus Libraries more visible, approachable and relevant to the UofR student body.
Role: Social Media Assistant
Tools: Canva, Adobe Suite, Later.com, social media platforms, Asana, Capcut Pro
Status: Ongoing social media pages for Instagram and TikTok
PROBLEM
How Do We Highlight our "Golden Content"?
River Campus Libraries had countless resources and services to offer, but students did not always see how those offerings connected to their everyday campus experience. The challenge was to create a social media strategy that made RCL feel more visible and approachable, making it more student centered so we focused on turning institutional information into relatable content that encouraged students to engage with the Libraries beyond studying.
The Content Pillars
I began by researching RCL’s past social media posts to understand what performed well and what students engaged with. I also looked at current social media trends and student behavior to identify opportunities for more engaging, student-centered content. From there, I used those insights to shape content ideas that connected library resources and services to everyday student life.
01
Research & Positioning
Audited past RCLibraries posts, reviewed what performed well, and researched current social trends to position RCL as a student-centered campus resource.
02
Audience Insight
Identified what students respond to most (primarily relatable content, useful resources, study support and quick updates.)
03
Content Strategy
Built content pillars around student stories, library services, study spaces, collections and the people behind the Libraries
04
Platform Planning
Tailored content by platform, using Instagram for student engagement and LinkedIn for institutional storytelling.
05
Measurement & Results
Tracked engagement, saves, shares, views, reach, and profile visits to refine content and contribute to peak monthly profile views of 169K, observed through Instagram analytics and Later.com account tracker.
Our Goals for Class Year 2025-2026
MAIN GOALS:
1. Advance experiential learning narratives by highlighting internships, student employment and hands on learning opportunities
2. Strengthen student connection and belonging through authentic student stories and relatable content
3. Increase awareness of library services by presenting them as accessible and relatable
SUPPORTING GOALS:
1. Reinforce RCL as a campus connector and partner Support institutional reputation through thoughtful LinkedIn storytelling
Maintain visual and tonal consistency aligned with University brand standards
My Social Media Campaigns
A collection of social media posts I curated for specific special events, relevant memes, series and more.
Click Here for Full Instagram Page
Analytics From Later.com
Down below are the analytical results from August 31st 2025 to May 10th, 2026.
Recap
From September 2025 to May 2026, RC Libraries gained 202 followers, reached 4,413 total followers, and generated over 606,000 views. The account also maintained an average reach of 1,000 users, showing steady growth and stronger visibility through consistent, student-focused content.