This page showcases my past social media campaigns, ranging from projects with a startup, universities, student organizations, and family owned businesses.
This page showcases my past social media campaigns, ranging from projects with a startup, universities, student organizations, and family owned businesses.
Social Media Projects
Social Media Projects
Co-managed the TikTok account from the ground up alongside the founder, filming and editing short-form content while hitting 8.3M video views and 56k profile views in a year. Built trend-aware posts with student-friendly hooks and quick creative testing.
Co-managed the TikTok account from the ground up alongside the founder, filming and editing short-form content while hitting 8.3M video views and 56k profile views in a year. Built trend-aware posts with student-friendly hooks and quick creative testing.
TopQuantUnis (Quant Finance)
TikTok Growth & Content
Content Creation
Brand Voice
Startup Engagement
Co-managed TikTok content from the ground up, filming and editing short-form videos that reached 8.3M views and built student-friendly engagement.
TopQuantUnis (Quant Finance)
TikTok Growth & Content
Content Creation
Brand Voice
Startup Engagement
Short-form video and graphics for UofR’s library culture. Translated rare collections, archives, events, and library resources into content students would actually stop scrolling for and remember.
Short-form video and graphics for UofR’s library culture. Translated rare collections, archives, events, and library resources into content students would actually stop scrolling for and remember.
RC Libraries @ URochester
Campus storytelling & Collabs
Content Pillars
Student Voice
Campus Culture
Short-form video and graphics for UofR’s library culture, turning archives, events, and resources into student-centered content.
RC Libraries @ URochester
Campus storytelling & Collabs
Content Pillars
Student Voice
Campus Culture
Sibley Music Library
Social Strategy & Content
Social Strategy
Staff Collaborations
Community Building
Created Sibley Music Library's social media plan from ground up, providing Eastman students easy access to view the services that are available to them and bringing more awareness of events that are hosted at SML.
Sibley Music Library
Social Strategy & Content
Social Strategy
Staff Collaborations
Community Building
Short-form video and graphics for UofR’s library culture, turning archives, events, and resources into student-centered content.
Helped launch and grow the social presence for a student-built course planning platform serving 10,000+ University of Rochester students through launch content, platform education, and relatable campaign posts.
Helped launch and grow the social presence for a student-built course planning platform serving 10,000+ University of Rochester students through launch content, platform education, and relatable campaign posts.
Roclab/Melcourses
Product Launch & Campaigns
Student Platform
Brand Voice
Product Launch
Helped grow the social presence for a student-built course planning platform through launch content and relatable campaign posts.
Roclab/Melcourses
Product Launch & Campaigns
Student Platform
Brand Voice
Product Launch