Social Media Strategy
Sibley Music Library
A project built around turning music library moments, events, and collections into clear visual storytelling.
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Role: Social Media Intern
—> Social Media Manager
Tools: Canva, Capcut, Later.com, multiple social platforms
Status: Discontinued due to school policy changes
What Problem did Sibley Music Library Have?
Many students were unaware of the library's services beyond book borrowing, especially digital resources, exhibits, and study-friendly spaces. With no prior consistent social media strategy and limited budget, my challenge was to develop trust and build engagement from the ground up while keeping content relevant and visually cohesive.
Research and Audit
I started by auditing the library’s existing social channels and speaking with staff and student users to identify key needs and themes.
Brainstormed post ideas including feature spotlights, behind-the-scenes peeks, staff/student interviews, and library “fun facts”
Created content pillars to organized ideas and prioritize certain posts for specific topics
Refined the strategy to center around timely, student-focused content like finals season tips, pet therapy sessions, and unique archival finds
Kept the visual style consistent, which is warm, academic, and clean, while making room for humor and relatability
Goal
The goal was to increase awareness of Sibley Music Library’s events, services and resources through engaging social media content. By focusing on creating posts that highlighted library happenings, special collections and community events, I aimed to make the library feel more accessible and connected to the Eastman community.
Campaign
Describe the campaign direction, content pillars, visuals, captions, deliverables, timeline, or platforms used.
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Analytical Results
Within the first semester, we saw a significant increase in follower growth, post reach and story engagement. Posts about finals week resources and therapy dogs were particularly successful, gaining shares and responses that showed students were both informed and emotionally connected to the library.
I would have implemented deeper tracking for engagement-to-action insights, such as how many students accessed promoted digital collections or attended events via our Instagram prompts.
