Role: Social Media Intern
—> Social Media Manager
Tools: Canva, Capcut, Later.com, multiple social platforms
Status: Discontinued due to school policy changes and transitioned to E
What Problem did Sibley Music Library Have?
Many students were unaware of the library's services beyond book borrowing, especially digital resources, exhibits, and study-friendly spaces. With no prior consistent social media strategy and limited budget, my challenge was to develop trust and build engagement from the ground up while keeping content relevant and visually cohesive.
Research and Audit
I started by auditing the library’s existing social channels and speaking with staff and student users to identify key needs and themes.
Brainstormed post ideas including feature spotlights, behind-the-scenes peeks, staff/student interviews, and library “fun facts”
Created content pillars to organized ideas and prioritize certain posts for specific topics
Refined the strategy to center around timely, student-focused content like finals season tips, pet therapy sessions, and unique archival finds
Kept the visual style consistent, which is warm, academic, and clean, while making room for humor and relatability
Library Information
Practical posts that helped students understand and navigate the library.
Hours and holiday updates · Library history and fun facts · Space introductions · Meet the Librarians ·
How-To Content
Educational posts that made library resources easier to access.
Finding books and rare materials · Scheduling or reserving spaces · Locating library services
Sibley Community
Stories about the people and everyday experiences.
Staff fun facts · Student worker appreciation · Favorite study spaces · Grants and awards
Behind the Scenes
A look at the work happening beyond the library’s public-facing spaces.
Conservation and bookbinding · Cataloging processes · Library operations
Opportunities
Ways for students to become involved with the library.
Internships · Job openings · Intern day-in-the-life content · Volunteer opportunities
Rare Book Highlights
Introductions to unique materials from Sibley’s collections.
Popular and newly received collections · Music scores, letters, and artwork · Historic portraits and visual materials
Feedback and Engagement
Two-way communication between the library and its audience.
Posters throughout Sibley · End-of-year Google Forms · Instagram polls · Questions designed to gather student feedback
Goal
The goal was to increase awareness of Sibley Music Library’s events, services and resources through engaging social media content. By focusing on creating posts that highlighted library happenings, special collections and community events, I aimed to make the library feel more accessible and connected to the Eastman community.
Campaign
A collection of social media campaigns created to promote Sibley Music Library’s events and services through engaging storytelling.
Follower growth
Accounts reached
Engagements
Engagement rate
What resonated
Finals week resources and therapy dog posts earned the strongest shares and replies. The response showed that students valued both practical support and moments of connection.
What I’d Measure Next
The next step would connect engagement to action by tracking clicks to digital collections, event attendance, and resource use generated by social prompts.
First-semester performance
