Problem
Quantitative finance is a highly competitive and confusing space for students.
Information about roles, salaries, recruiting processes, and firm differences is often fragmented or buried in long-form forums and technical resources. As a result, many students, especially those without strong industry networks, struggle to understand where to start, what opportunities exist, and how to position themselves effectively.
Work Process
As co-owner of the social page, I focused on using short-form video as both an educational and growth tool.
My process included:
Researching quant finance topics, trends, and frequently asked student questions
Identifying high-performing content formats and testing narrative hooks and pacing
Creating short-form TikTok videos from ideation through filming, editing, and posting
Analyzing performance metrics such as views, likes, saves, and engagement to understand what resonated
Edited and proofread interview blogs with quant techs around the world as well as creating a new logo that would stand out to users
Goal
Our primary goals of my work at TopQuantUnis were to:
Increase brand awareness among students interested in quant finance
Educate audiences on quant careers in a clear, approachable, and engaging way
Drive traffic from social platforms to the main product website
Build a recognizable and consistent social presence through repeatable content formats
Campaign
This content campaign was meant to simplify complex quantitative finance topics while increasing brand awareness and audience engagement.
Results
ORGANIC POST VIEWS
JUL 2025–JUL 2026 • 100% ORGANIC
LIKES
74K shares • 4.4K comments
NET FOLLOWER GROWTH
6,755 total • 57.5K profile views
DISCOVERY + REPEAT PERFORMANCE
Overview After One Year
By carefully putting together trend-driven storytelling, relatable humor and educational content, the account generated 8.4 million total views, 711.9K likes, 74K shares, and 57.5K profile visits, while growing to 6,755 followers.
Multiple videos achieved viral success, including one reaching 1.7 million views and several others surpassing 500K views. The content consistently resonated with the target audience, which helped establish TopQuantUnis as a recognizable and engaging resource for students interested in quantitative finance.