TikTok growth + content
TopQuantUnis
TopQuantUnis is a startup focused on helping students navigate careers in quantitative finance by making complex, opaque information more accessible through short-form social content. The platform uses social media, primarily TikTok, as a discovery channel to educate students on quant roles, internships, compensation + recruiting timelines through silly videos while driving traffic to the main product website.
Add TopQuantUnis preview image here
Role: Social Media Manager (Co-creator of TopQuantUnis Tiktok)
Tools: Capcut, Canva, Microsoft Suite, Photoshop, Notion, TikTok Studio
Status: Accessible TikTok, still gaining followers and views everyday
Problem
Quantitative finance is a highly competitive and confusing space for students.
Information about roles, salaries, recruiting processes, and firm differences is often fragmented or buried in long-form forums and technical resources. As a result, many students, especially those without strong industry networks, struggle to understand where to start, what opportunities exist, and how to position themselves effectively.
Work Process
As co-owner of the social page, I focused on using short-form video as both an educational and growth tool.
My process included:
Researching quant finance topics, trends, and frequently asked student questions
Identifying high-performing content formats and testing narrative hooks and pacing
Creating short-form TikTok videos from ideation through filming, editing, and posting
Analyzing performance metrics such as views, likes, saves, and engagement to understand what resonated
Edited and proofread interview blogs with quant techs around the world as well as creating a new logo that would stand out to users
Add process screenshots here
Goal
Our primary goals of my work at TopQuantUnis were to:
Increase brand awareness among students interested in quant finance
Educate audiences on quant careers in a clear, approachable, and engaging way
Drive traffic from social platforms to the main product website
Build a recognizable and consistent social presence through repeatable content formats
Through this approach, the account reached over 6.7 million views and accumulated more than 588,000 likes in under a year, demonstrating the effectiveness of a strategy that combined education, storytelling, and performance analysis.
Campaign
Describe the campaign direction, content pillars, visuals, captions, deliverables, timeline, or platforms used.
Example 1: drop content visual here
Example 2: drop content visual here
Example 3: drop content visual here
Results
Add outcomes here: growth, engagement, completed deliverables, lessons learned, or the strongest impact from the project.
Add results / final content image here
Overview
Use this space to explain the project background, who it was for, and what role you played. Keep it clear and portfolio-ready.